Too Cool For School en France
Already at Colette in Paris for 2 years now, the Korean cosmetics brand moved in September 2015 to Galeries Lafayette Haussmann in Paris in November 2015 at Galeries Lafayette in Montpellier and in May 2016 the BHV in Paris but this is only a first because in the coming months, other cities in France and London will open for you to discover products recognizable at first glance.
Innovative packaging, multi-function products an offbeat universe is what makes the uniqueness of the brand.
Too Cool For School was created by Todacosa Co., Ltd, a leading distributor of cosmetics in Korea for over 10 years.
Todacosa finds that women aspirations of young people are underrepresented in the world of cosmetics. The new generation has changed, it is free, postage, voluntary. She then launched in 2009 the brand Too Cool For School which freed from beauty stereotypes. It highlights the artistic sensibility, freshness by creating an offbeat universe. It boasts beauty for everyone and that being beautiful "is to be unique."
The brand has quickly gained followers in Korea and in 2011 opens internationally. Today the brand is present in Hong Kong, Japan, Thailand, Taiwan, the Philippines, China etc. His progresión is dazzling and the next steps are Europe and the United States, starting with France.
Innovative packaging, multi-function products an offbeat universe is what makes the uniqueness of the brand.
Too Cool For School was created by Todacosa Co., Ltd, a leading distributor of cosmetics in Korea for over 10 years.
Todacosa finds that women aspirations of young people are underrepresented in the world of cosmetics. The new generation has changed, it is free, postage, voluntary. She then launched in 2009 the brand Too Cool For School which freed from beauty stereotypes. It highlights the artistic sensibility, freshness by creating an offbeat universe. It boasts beauty for everyone and that being beautiful "is to be unique."
The brand has quickly gained followers in Korea and in 2011 opens internationally. Today the brand is present in Hong Kong, Japan, Thailand, Taiwan, the Philippines, China etc. His progresión is dazzling and the next steps are Europe and the United States, starting with France.
The artistic spirit
Too Cool For School is distinguished by the unique design of its products and its packaging based on an artistic spirit.
Our goal is to introduce a new consumer culture related to art, for all those wishing to be unique. Combining practicality and fun, we want to become the partner brand beauty of everyday life that allows everyone to discover the designs of contemporary artists across the universe shops and unique packaging. We want to create something new, with the imagination at the heart of our work. We put at the heart of business creativity and art, in all our activities: the beginning of the product development process to the end. Both for the creation of packaging, the design shops and collaborating with artists from London and New York.
Our aim is to support new artists to creative ideas that contribute to the development of the field of art.
Dinoplatz the range has also been awarded "Dieline Design Award 2013" in the Health and Beauty section, making Too Cool For School brand known worldwide for its artistic value. By artistic sensibility at the heart of cosmetics, we managed to build a unique identity.
Values: Artistic, Smart, Different, fun.
Strictly controlled products and high quality
We do not count our hours and investment costs when working on new concepts, new ideas and innovative creative designs. Our key word is to perfect the product quality. All services work together and brainstorment for the development of new concepts. We control very rigorously all our products and do not leave any detail escape us to ensure high quality. Our policy is strict, we check all aspects of the product before its launch. We strive to use the right ingredients to always offer better products, quits increase in manufacturing costs. With all strict manufacturing work, "Perfect Day Makeup Set," one of our spray makeup fixing, was placed in first position by expert makeup at a Korean TV show. It was a blind test to compare multiple fixing major brands like MAC, Clarins and Make up Forever. Our product has won first place for all three aspects tested, namely fixing, usability and effectiveness of the spray.
Seoul, innovation capital.
Seoul is the capital of innovation in terms of cosmetics. In South Korea, the appearance is very important for women and support their upward mobility, so they pay special attention to their skin care and makeup every day. South Korea, including the capital Seoul is seen as a source of inspiration for Western countries which take a few years now Asian protocols. Over the years, this country has become a key sector: the watchwords are innovation and quality. Whether in terms of concept, texture or packaging, Korea has a great capacity for innovation. Similarly, in terms of quality requirements are very high.
Our aim is to support new artists to creative ideas that contribute to the development of the field of art.
Dinoplatz the range has also been awarded "Dieline Design Award 2013" in the Health and Beauty section, making Too Cool For School brand known worldwide for its artistic value. By artistic sensibility at the heart of cosmetics, we managed to build a unique identity.
Values: Artistic, Smart, Different, fun.
Strictly controlled products and high quality
We do not count our hours and investment costs when working on new concepts, new ideas and innovative creative designs. Our key word is to perfect the product quality. All services work together and brainstorment for the development of new concepts. We control very rigorously all our products and do not leave any detail escape us to ensure high quality. Our policy is strict, we check all aspects of the product before its launch. We strive to use the right ingredients to always offer better products, quits increase in manufacturing costs. With all strict manufacturing work, "Perfect Day Makeup Set," one of our spray makeup fixing, was placed in first position by expert makeup at a Korean TV show. It was a blind test to compare multiple fixing major brands like MAC, Clarins and Make up Forever. Our product has won first place for all three aspects tested, namely fixing, usability and effectiveness of the spray.
Seoul, innovation capital.
Seoul is the capital of innovation in terms of cosmetics. In South Korea, the appearance is very important for women and support their upward mobility, so they pay special attention to their skin care and makeup every day. South Korea, including the capital Seoul is seen as a source of inspiration for Western countries which take a few years now Asian protocols. Over the years, this country has become a key sector: the watchwords are innovation and quality. Whether in terms of concept, texture or packaging, Korea has a great capacity for innovation. Similarly, in terms of quality requirements are very high.